Privacy Policy

Important Notice: Our Privacy Policy has been updated to give you a better understanding of how we collect, use, and share your information. We have broadened the scope to include the offline collection of information and added more detail regarding automatic collection practices. If you would like a copy of all of the changes, you can request one by contacting us as described in the Contact Us section.

Porsche Cars North America, Inc. Privacy Policy

This privacy policy ("Privacy Policy") describes the information that Porsche Cars North America, Inc. ("Porsche") collects about you, how we use and share your information, and your choices.

Scope

This Privacy Policy applies to information collected about you by or on behalf of Porsche as set forth in the below "Information We Collect" section, including through the websites, mobile applications, and online services or programs where this Privacy Policy is posted or linked (our "Online Services"). Unless otherwise indicated, all references to "Porsche," "we" or "our" in this Privacy Policy means Porsche Cars North America, Inc. This Privacy Policy does not apply to any of our affiliates, other Porsche companies, or Porsche dealers which are independent third parties.

Links, Third-Party Websites, and Social Media Platforms

Our Online Services may contain links to the websites of other Porsche companies, Porsche dealers, or other third parties, as well as to social media platforms such as Facebook or Twitter ("Linked Sites"). Porsche is not responsible and has no liability for the privacy policies or practices of Linked Sites. We recommend that you review the privacy policies of each Linked Site you visit.

Outside the U.S.

Our Online Services are for users located exclusively in the United States of America. If you are located outside the United States, please return to www.porsche.com and use the drop down box to find the website for users in your location, but please do not use our Online Services, as the information practices and the terms of this Privacy Policy may or may not comply with foreign law. By using our Online Services, you consent to the use and disclosure of your information in accordance with this Privacy Policy and subject to the applicable state and federal laws of the United States.

Information We Collect

As used in this Privacy Policy, "Personal Information" means information that can be used to identify a specific individual, such as name, e-mail address, phone number, driver's license number, or credit card number. "Information" is collectively used herein to refer to both Personal Information and other information that does not identify a specific individual.

Porsche and its third party service providers collect Information about you from a variety of sources, including Personal Information you provide directly to us, Information we collect about you when access and use our Online Services. We also collect your Personal Information from independent Porsche dealers. We may combine any of the Information collected about you for the purposes described in this Privacy Policy.

Information You Provide Us. We collect Personal Information when you:

  • register for the online Porsche Login service;
  • order and/or purchase any of our products or services from us or an independent Porsche dealer;
  • register for any Porsche event or program, including the Porsche Travel Club, Porsche Driving Schools, or webspecials, and/or participate in any event, program, contest, surveys, or other promotion that we may offer from time to time (collectively, "Events");
  • subscribe to the Porsche Magazine, newsletter, or other communications from us,
  • contact or communicate with us;
  • request information from us;
  • begin or complete the application process for employment by Porsche;
  • access or use Porsche pages or accounts on any third-party social media platforms such as Facebook or Twitter ("Social Media Pages");
  • provide or submit comments, suggestions, experiences, or other content to us; and/or
  • otherwise interact with us and our Online Services.

Information Collected Automatically.

Cookies: Cookies are small text files stored by your browser that allow us to learn more information about your visit or use of our Online Services. We may use cookies to remember your Personal Information, including your registration information, and to track your usage of our Online Services over time. Most browsers automatically accept cookies. You have the choice to set your browser to accept or reject cookies. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences. You can also learn more about cookies at the following websites:

  • For Microsoft Internet Explorer: http://www.microsoft.com/info/cookies.mspx
  • For Mozilla Firefox: http://support.mozilla.com/en-US/kb/Options+window+-+Privacy+panel\
  • For Safari: http://support.apple.com/kb/HT1677; and/or
  • http://www.allaboutcookies.org.

Analytics Information: We may use third-party analytics tools, such as Google Analytics, to help us measure traffic and usage trends for our Online Services. These tools collect information sent by your browser or mobile device, including the pages you visit and other information that assists us in improving our Online Services. We collect and use this analytics information in aggregate form.

Log File Information: Log file information is automatically reported by your browser or mobile device each time you access our Online Services. When you use our Online Services, servers may automatically record certain log file information such as your web request, Internet Protocol (IP) address, browser type, referring / exit pages and URLs, number of clicks and how you interact with Linked Sites, domain names, landing pages, pages viewed, and other such information.

Clear Gifs/Web Beacons: When you use our Online Services, we may employ clear gifs (also known as web beacons) which are used to anonymously track your online usage patterns. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. This information facilitates more accurate reporting and improvement of our Online Services.

Location Data: When you access our Online Services via a mobile device, we may access, collect, monitor, and/or remotely store information regarding your mobile device, as well as real-time "location data," which may include GPS coordinates. Location data may convey to us information about how you browse and use our Online Services. You may opt-out from allowing us to have access to your location data by adjusting the permissions in your mobile device, though some features of our Online Services may not function properly if use or availability of location data is impaired or disabled.

Information We Receive From Third Parties. We may receive Information about you from third parties. For example, if you access our Online Services through a third-party connection or log-in (e.g., through Facebook), such third party may pass certain information about your use of its service to us. We may also receive Information you have provided to Porsche dealers, our affiliates, or Porsche clubs. We may also obtain other Information about you such as change of address, contact information, or demographic information from commercially or publicly available sources.

How We You Use Your Information

We use your Information, including Personal Information, for a variety of business purposes, including:

  • providing our products and services to you;
  • communicating with you regarding Porsche, and its products, services, and Events;
  • customizing your Porsche experience;
  • creating and managing your online Porsche Login registration;
  • responding to your inquiries, comments, or postings;
  • administering our Events;
  • improving and customizing our Online Services;
  • internal operations such as enhancing our products and services, marketing efforts, and to conduct research and analysis;
  • developing new products and services;
  • processing payments;
  • investigating or settling inquires or disputes;
  • marketing purposes;
  • enforcing our Terms and Conditions Use; and/or
  • protecting the security and integrity of our business and our Online Services.

Your Choices In How We Use Your Information

While Porsche may contact you with offers and information concerning Porsche or its products, services or Events, you always have the choice not to receive such items. You may contact us as described in the below Contact Us section to communicate your marketing preferences and request to be removed from marketing lists. You may also request that your Personal Information not be shared with independent Porsche dealerships as part of related marketing and customer care programs (although you should be aware that these dealerships also collect personal data directly from you).

In addition, our Online Services allow you to communicate your marketing preferences as follows (or as otherwise specifically indicated on our Online Services):

  • with third parties that provide a variety of services on our behalf, including the development, maintenance, and support of our Online Services, payment processing, communications, and marketing research and analysis;
  • with independent, authorized Porsche dealers for customer care and marketing efforts;
  • with members of our affiliated group of companies for promotional or other purposes;
  • to manage and administer Events;
  • to comply with law, a court order, or other legal process, or in connection with a legal investigation;
  • as may be necessary to protect the rights and interests of Porsche, its affiliates, and authorized Porsche dealers, and our and their respective employees, customers, visitors, users, or any other person or entity;
  • to enforce any applicable terms and conditions and other agreements;
  • in the event of a corporate transaction, such as a merger, reorganization, or acquisition, in which event your Personal Information may be transferred to the acquiring company;
  • in aggregated or other non-personally identifiable form; and/or
  • in accordance with your consent.

If you wish to opt out of any of the data sharing practices described in this section, please contact us as described in the below Contact Us section.

Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. ("Google"), on certain of our Online Services. Google Analytics uses cookies to collect information such as how often you visit our Online Services, what pages you visit within our Online Services, and what other sites you visited prior to coming to our Online Services. We use the information provided by Google Analytics to improve our Online Services. For more information regarding how Google collects, uses, and shares your information please visit http://www.google.com/policies/privacy/partners/. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our Online Services. By using our Online Services, you consent to the processing of data about you by Google as specified herein. To provide users more choice on how their data is collected by Google Analytics, Google developed the Optout Browser Add-on: http://tools.google.com/dlpage/gaoptout?hl=en. By installing this Add-on, no information is being sent to Google Analytics.

California's Do Not Track Notice

At this time, there is no worldwide uniform or consistent industry standard or definition for responding to, processing, or communicating Do Not Track signals. Thus, our Online Services are unable to respond to Do Not Track Signals.

Porsche does not allow third parties to collect Personal Information when you use our Online Services for their promotional purposes. We do use third party web analytics services, such as Google Analytics, to help us obtain and analyze information about your browsing and usage habits.

How We Protect Your Information

We implement reasonable technical, administrative, and physical safeguards to keep your Personal Information secure. For example, when you submit sensitive Personal Information, such as credit card information, through our Online Services, we utilize secure sockets layer (SSL) encryption technology. We also request that our third-party service providers use commercially reasonable security measures to protect your information from unauthorized access or use. However, no data transmission is guaranteed as 100% secure.

Submissions and User Generated Content

Unless governed by separate terms identified at the time of submission, all suggestions, materials, remarks, or other intellectual property (e.g., ideas, experiences, and photos) you communicate or submit to us ("Submissions") will be considered nonconfidential and non-proprietary. Porsche shall have no obligation of any kind with respect to such Submissions and shall be free to use and distribute Submissions for any purposes, without limitation of any kind.

Our Online Services and Social Media Pages allow you to post messages and submit content (e.g., comments, phots, blogs, postings, etc.), which may include your Personal Information. You are responsible for all actions resulting from any information, including Personal Information, which you post on our Online Services or Social Media Pages. Please remember that any information you post becomes public information, is not subject to this Privacy Policy, and Porsche is not responsible for the results of such postings.

E-mail Security

"Phishing" is a scam designed to steal your Personal Information. If you receive an e-mail that looks like it is from us asking you for your Personal Information, please notify us as provided below in the Contact Us section.

Children's Privacy

Our Online Services are not intended for use by children under 13. We do not knowingly collect Personal Information from children under the age of 13 without parental or guardian consent. Please contact us via the Contact Information provided below if you believe we may have collected such information without parental or guardian consent or other than in a manner authorized by law, and we will work to delete it.

Contact Us

If you have any questions or comments about this Privacy Policy or our privacy practices, you may contact us at 1-800-PORSCHE, by sending an e-mail to privacy@porsche.com, or by mail to Porsche Cars North America, Inc., One Porsche Drive, Atlanta, Georgia 30354, Attn: Privacy/Legal Department.

Your Acceptance of Our Privacy Policy

By using our Online Services, you signify your acceptance of this Privacy Policy, and you agree to adhere to the terms and conditions posted on our Online Services under "Legal notice." If you do not agree with the terms of this Privacy Policy, please do not access or use our Online Services or submit any Personal Information to us.

Changes to the Privacy Policy

Porsche reserves the right to modify this Privacy Policy at any time, so you should review it frequently for changes. If we make changes to this Privacy Policy, we will post such changes here at http://www.porsche.com/usa/privacy-policy/. Your continued use of our Online Services and/or provision of your Personal Information after such posting constitute your acceptance of such changes. If we make a change to this Privacy Policy that, in our sole discretion, materially affects the use or disclosure of your Personal Information, a notice will be posted at http://www.porsche.com/usa with a link to the updated Privacy Policy. Please contact us as described in the Contact Us section if you would like information regarding any changes.

Effective Date: January 12, 2015 Copyright © 2015 Porsche Cars North America, Inc.

To request a summary of the changes made to the last version dated December 1, 2012, please contact us as described above.

We reserve the right to modify this Internet Privacy Policy at any time, so you should review it frequently. If we make changes to this Internet Privacy Policy, we will post such changes here and/or on these sites.

By using this site you are bound by Google's Privacy Policy and Google's Terms of Service.

 

Penske Automotive Group Dealership Privacy Policy
Updated and Effective as of: 07/01/14
Penske Automotive Group, Inc. is committed to respecting the privacy rights of our customers and all visitors to our dealership website properties. We are publishing this policy to advise you what information our dealerships may collect, how our dealerships may use that information and how your information is protected. If you have any questions or concerns regarding this policy or our dealership websites, please contact us at (corporatemarketing@penskeautomotive.com) or write to us at Penske Automotive Group, Inc. 2555 Telegraph Road, Bloomfield Hills, Michigan 48302, Attn: Chief Privacy Officer.
What information do Penske dealerships collect?
Penske dealerships may collect information that you provide on applications, forms, surveys and other correspondence such as your name, email address, social security number and income. Our dealerships may also collect information about your transactions with us or others. Our dealerships receive information from consumer reporting agencies, credit references, employers and insurance agencies such as your credit history, credit worthiness and information that our dealerships obtain to verify employment history or that insurance coverage is in force. Our dealerships may collect information from cookies (see below) and other technology to track your website usage and to provide you with customized content, among other things.
Disclosure of information to others
Penske dealerships will not rent or sell your name, address, email address, credit card information or other personal information to any third party. Our dealerships may use and disclose some or all of your information to third parties as set forth herein. We require these third parties to keep your personally identifiable information secure in accordance with federal requirements such as the Gramm Leach Bliley Act, where applicable. Our dealerships may use and disclose some or all of the information in accordance with applicable law as follows:
Service Providers/Marketing Partners – Penske dealerships provide information to third parties to assist in servicing accounts, administering and enforcing accounts, providing services to our dealerships or our customers and responding to customer inquiries. Our dealerships also may use marketing and other firms to assist in our own marketing efforts. These third party service providers may use customer information to perform contracted services at our request. We require these third parties to keep your personally identifiable information secure in accordance with federal and other applicable requirements, and our contracts with these third parties require that your information be used only to perform the contracted services.
Others – Penske dealerships are required to report sale related information to our manufacturer partners and government agencies. In addition, we may buy and sell assets or businesses such as automobile dealerships. When this occurs, customer information generally is transferred to the acquirer. Our dealerships also disclose information about you to third parties in certain other circumstances, as permitted by law, or to process a transaction requested by you. This privacy policy does not apply to the use of your information by third parties.

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Audits/Judicial Proceedings – Penske dealerships reserve the right to disclose your personal information as required by law and when our dealerships believe that disclosure is necessary to protect our dealerships’ rights and/or to comply with a judicial proceeding, court order or legal process served on our dealership website.
Does this policy apply to Penske Automotive Group’s affiliates or other sites that are linked from this site?
No, this policy applies only to Penske dealership website properties. As described above, our dealerships may share information obtained from this site with our partners and other third parties. While we expect that these others will respect your privacy in a manner consistent with our policies, we cannot guarantee that they will do so.
Use of Cookies
Penske dealerships may use cookies or other tracking methods to recognize you and your access privileges on the dealership site, to facilitate the interaction between you and the dealership site, and to track site usage. In addition, our dealerships may embed the services of third parties to enhance the functionality of the dealership site, and those third parties may use cookies or other tracking methods in order to provide these services, track site usage, or for other reasons. You, of course, have the option of refusing to accept cookies from this or any other site by, for example, changing your browser preferences or using commercially-available software. However, if you refuse the cookies from these sites, you may find that some services do not function properly or may be considerably slower.
“Cookies” are small strings of text that are transmitted to a user’s computer when the user accesses a website, and then stored on the user’s computer for future access by the cookie provider. Cookies are part of the flow of information between a user’s computer and web servers, and are widely used on the web for, among other things, customizing user interaction with websites. Our dealerships websites do not respond to “do not track” signals or other mechanisms that you may have utilized through your web browser to exercise your choices regarding the collection of personally identifiable information about your online activities. If you would like to learn more about how to opt out of such programs, we encourage you to visit the Digital Advertising Alliance Opt-Out Page or the Network Advertising Initiative Opt-Out Tool.
Advertising / Online Tracking
Penske dealerships may use online advertising networks to serve ads on third-party websites. You can opt out of receiving targeted ads from many websites by using the opt-out tools available through the Digital Advertising Alliance or the Network Advertising Initiative. Please note that if you opt out, you may still receive online advertising, but the ads that you receive will be generic and not based on your online preferences or behavior. 

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Security
The security of customer information is very important to us and our dealerships take a number of steps to safeguard it. Penske dealerships maintain physical, electronic, and procedural safeguards that comply with federal standards to guard non-public personal information about you.
When our credit pre-approval form asks users to enter sensitive information (such as social security number), that information is encrypted and is protected with 128-bit or greater SSL encryption software, an industry standard for reputable organizations. While on a secure page, such as our credit pre-approval application form, the website address will begin with https://...
Furthermore, once the information has been received, our dealerships use security procedures and policies commensurate with industry standards to safeguard against loss, theft, unauthorized access, destruction, use, modification and/or disclosure.
Links
This website contains links to other sites. Please be aware that Penske Automotive Group and our dealerships are not responsible for the privacy practices of such other sites. We encourage users to be aware when they leave any Penske site and to read the privacy statements of each website that collects personal information. This privacy statement applies solely to information collected by this website.
Notification of Changes
We retain the right to change this privacy policy at any time. We will post those changes to this page so that users are always aware of what information our dealerships collect, how our dealerships use it, and under what circumstances our dealerships disclose it. Penske dealerships will use, share, and disclose all information in accordance with the privacy policy in effect at the time the information was collected.
Children
Penske Automotive Group and our dealerships do not knowingly allow anyone under the age of 16 to participate in any services offered on our website which requires the submission of user information. If we learn that a user is under 16 and has submitted user information to us, we will delete that information as promptly as possible.

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Your Consent
As a condition to using a Penske dealership site, we require your approval to collect this data. By visiting any of our affiliated dealership sites, you agree that our dealerships may collect and use this information as stated in this privacy policy. If we change this privacy policy, we will post the changes on this page so you are always informed about what information our dealerships collect, how our dealerships use, and under what circumstances our dealerships disclose it.
Thank you for taking the time to review the privacy policy for Penske dealerships. Should you have questions or require additional information, please contact us at the email or postal address in the first paragraph above.

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TERMS OF USE
Penske Automotive Group operates this site and is making it available to you upon these Terms of Use and subject to our Privacy Policy. By using this site, you signify that you accept these Terms of Use and our Privacy Policy. Do not use the site if you do not accept these Terms of Use or our Privacy Policy. Please note that we reserve the right, at our discretion, to modify these Terms of Use and our Privacy Policy at any time without notice, so you should check these Terms of Use and our Privacy Policy periodically for modifications. Your continued use of this site following the posting of such modifications will mean that you accept these Terms of Use and our Privacy Policy, as modified.
Use of Information
This site, including the information contained on this site, is protected by copyright and trademark laws under U.S. and International law. Penske Automotive Group and/or third-party information providers own all information on this site, and you do not acquire any ownership rights by accessing, downloading or printing the information.
If you are a personal user, you may access, download and print information on this site for your personal, non-commercial home use only. If you are a company user, you may access, download and print information on this site for your company's internal use only. In either case: (1) you must retain all copyright and other proprietary notices on all copies of the downloaded or printed information, and (2) you may not modify the information, or reproduce, publicly display, distribute or otherwise use the information for any public or commercial purpose. The use of any information from this site on any other website or networked computer environment (including for purposes of establishing a link to this site) is prohibited.
Penske Automotive Group does not grant you any express or implied right under any patents, trademarks, copyrights or trade secret information, other than the limited right to access, download and print information as described in the preceding paragraph. In particular, without prior written authorization from Penske Automotive Group, you are prohibited from using or copying the name, mark, logo, picture or image of Penske Automotive Group or any derivation thereof.
Submissions by You
We request that you not send us any unsolicited confidential or proprietary information, including trade secrets, ideas, concepts or know-how. If despite our request you or someone acting on your behalf furnishes us unsolicited information, you acknowledge that Penske Automotive Group will be under no obligation to treat such information confidentially and Penske Automotive Group and their affiliates will have an unrestricted, irrevocable, worldwide, royalty-free license to use, reproduce, display, transmit and distribute such information.
Third-Party Sites
As a convenience to you, we provide links on this site to websites operated by other entities, including Penske Automotive Group affiliates. These sites are beyond our control, and the sites may have practices or policies that are different from those described in these Terms of Use or

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our Privacy Policy. Penske Automotive Group makes no representations or warranties regarding these other websites or any information appearing on such sites. In addition, links from this site do not imply that Penske Automotive Group sponsors or endorses these other sites or any of the products or services described there.
Disclaimer and Limitation of Liability
This site is licensed and operated by Penske Automotive Group located in Bloomfield Hills, Michigan, and is an automotive dealership operation consisting of the dealerships, vehicle models, vehicle inventory and/or marketing content represented in this site and its subsidiary sites. The information within this site is provided "as is". No warranty is expressed or implied to the fullest extent permissible by applicable law. Penske Automotive Group and any of its providers of information do not warrant error-free or uninterrupted service of this site. Please note that this site is operated in Bloomfield Hills, Michigan and therefore all disclaimers are predicated on applicable Michigan or U.S. laws and standards. Visitors from outside Michigan or U.S. should be aware that Penske Automotive Group makes no representation that this site and the information contained herein is appropriate or available for use in other areas. Those who enter this site from outside Michigan or U.S. do so at their own initiative and are directly responsible for compliance with their local laws to the extent those laws apply.
All vehicles are sold on an "as-is" basis unless stated otherwise. Prices, sales tax and shop supplies are posted where applicable. Vehicle pictures may not represent actual vehicle. Prices and special offers are subject to change. Mileage listings are estimates and are not necessarily accurate odometer readings. Some vehicle information and vehicle pricing may be unintentionally missing or inaccurate, and Penske Automotive will endeavor to correct such discrepancies in a commercially reasonable manner upon Customer notification of such errors or omissions, but pricing errors and listing errors are considered invalid and may or may not be honored at the sole discretion of Penske Automotive Group and its participating dealerships. Payment calculator should not be used for exact finance amounts. Daily changes in inventory may result in the unavailability of certain vehicles listed on-line.
THIS SITE, AND THE INFORMATION PROVIDED HEREIN, MAY CONTAIN INACCURACIES AND TYPOGRAPHICAL ERRORS. PENSKE AUTOMOTIVE GROUP DOES NOT WARRANT THE ACCURACY OR COMPLETENESS OF THIS SITE, OR THE INFORMATION PROVIDED HERE, OR THE RELIABILITY OF ANY ADVICE, OPINION, STATEMENT OR OTHER INFORMATION DISPLAYED OR DISTRIBUTED THROUGH THIS SITE. YOU ACKNOWLEDGE THAT ANY RELIANCE ON ANY SUCH ADVICE, OPINION, STATEMENT OR OTHER INFORMATION WILL BE AT YOUR SOLE RISK. PENSKE AUTOMOTIVE GROUP ALSO DOES NOT WARRANT THAT THE FUNCTIONS CONTAINED IN THIS SITE WILL BE UNINTERRUPTED OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT THIS SITE OR THE SERVER THAT MAKES IT AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.
THIS SITE, AND THE INFORMATION PROVIDED HEREIN, ARE PROVIDED "AS IS" WITHOUT ANY REPRESENTATION OR WARRANTY, EXPRESS OR IMPLIED, OF ANY KIND, INCLUDING, BUT NOT LIMITED TO, WARRANTIES OF MERCHANTABILITY,

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NONINFRINGEMENT, OR FITNESS FOR ANY PARTICULAR PURPOSE. SOME JURISDICTIONS DO NOT ALLOW FOR THE EXCLUSION OF IMPLIED WARRANTIES, SO THE ABOVE EXCLUSIONS MAY NOT APPLY TO YOU.
IN NO EVENT WILL PENSKE AUTOMOTIVE GROUP, OR ANY OF THEIR AFFILIATES OR ADVERTISERS OR SPONSORS BE LIABLE TO ANY ENTITY FOR ANY DIRECT, INDIRECT, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES (INCLUDING, WITHOUT LIMITATION, ANY LOST PROFITS, BUSINESS INTERRUPTION, LOSS OF INFORMATION OR PROGRAMS OR OTHER DATA ON YOUR INFORMATION HANDLING SYSTEM) THAT ARE RELATED TO THE USE OF, OR THE INABILITY TO USE, THE CONTENT, MATERIALS, AND FUNCTIONS OF THIS SITE OR ANY LINKED WEBSITE, EVEN IF ANY OF THEM IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

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